Calico and Finix Partner to Modernize Payments in Retail Stores Nationwide

Leading custom home furnishings retailer deploys Finix across nationwide storefronts to streamline card-not-present phone sales and empower store teams with direct human support

SAN FRANCISCO, Oct. 29, 2026 (GLOBE NEWSWIRE) -- Calico, a national custom home furnishings and design retailer, announced a partnership with Finix, the full-stack payment processor enabling businesses to accept and send payments online and in-store. Together, they upgraded payment infrastructure across Calico's nationwide retail footprint to modernize in-store terminals, streamline remote purchasing, and free up design teams to focus on the customer experience.

For custom retailers, sales transactions rarely follow a simple checkout counter flow. Calico operates on a high-touch, multi-step sales model where clients consult with designers in-store or in-home, refine plans, and frequently finalize high-value orders later over the phone. These card-not-present transactions represent the majority of Calico’s business, yet legacy processors routinely subjected them to rigid automated risk algorithms.

To address these challenges, Calico selected Finix for its flexible infrastructure and dedicated human support model. Finix collaborated directly with Calico’s development team to build secure payment forms for phone, catalog, and web orders tailored to the retailer's actual risk profile and sales channels.

During the nationwide rollout, Finix assisted store staff in transitioning from legacy terminals to modern touchscreen devices, providing direct, real-time troubleshooting to keep store locations running without operational interruption.

"At the end of the day, it comes down to working with real people," said Curtis Pew, VP of Business Operations at Calico. "Every friction point we avoid is a direct savings for our business, and having reliable support means our store teams can stay focused on taking care of our customers."

Key outcomes of the partnership include:

• Tailored Risk Evaluation: Provided custom risk evaluation that reflects Calico’s low-risk profile, eliminating billing anomalies across phone, catalog, and web sales.
• Direct, Human-Led Support: Provided store managers with direct access to dedicated Finix support specialists, bypassing automated phone queues to resolve store-level questions quickly.
• Rapid Terminal Deployment: Successfully brought all nationwide store locations live on new terminal hardware without disrupting daily store operations or client consultations.
• Streamlined Remote Purchasing: Developed secure, custom payment forms for phone, web, and catalog orders to support high-value remote sales.
  
  

"We built Finix to adapt to what businesses actually need from a payment processor, rather than forcing them into a box," said Richie Serna, CEO of Finix. "To us, partnership means listening, being accountable, and making sure our solutions make our customers' work easier."

To read the full case study visit https://finix.com/customers.

About Finix
Finix is a full-stack payment processor enabling businesses to accept and send payments online and in-store. From startups to publicly traded companies, Finix offers everything needed to deliver a world-class payments experience across the US and Canada. Leading software platforms and merchants use Finix's universal payments API and dashboard to accept payments, automate workflows, enhance customer experiences, and quickly grow revenue. To learn more, visit www.finix.com or contact our sales team.

Media Contact: finix@launchsquad.com