Brandlight’s New AI Ads Capability Helps Brands Win Visibility Across Both Organic and Paid AI Answers

Building on its success in organic AI visibility, Brandlight brings customer marketing data and AI conversation intelligence to paid AI engines campaigns - strategy, launch and optimization

NEW YORK, Oct. 29, 2026 (GLOBE NEWSWIRE) -- Brandlight today introduced AI Ads, an expansion of its enterprise AI OS marketing platform that helps brands create, launch and continuously optimize advertising campaigns across AI engines, including ChatGPT and Google AI Overviews.

Building on its leadership in organic AI visibility, Brandlight brings a new level of intelligence and transparency to paid AI advertising. Until now, brands have had limited visibility into where their ads appear, which conversations are most relevant and where their budgets can generate the greatest impact.

By combining its organic AI visibility intelligence with paid advertising data and customer marketing insights, Brandlight provides a clear picture of the existing advertising landscape and identifies opportunities to maximize performance. Its AI-powered media buyer translates these insights into actionable recommendations and automated optimizations, helping brands focus their spending on the most relevant, high-intent AI conversations. This drives more conversions while maintaining full control over messaging, budgets and campaign execution.

“AI is changing how customers discover and compare brands, and marketers need to act on what’s influencing those decisions,” said Imri Marcus, co-founder and CEO of Brandlight. “Our marketing OS identifies where a brand is gaining ground or being overlooked, then connects those insights to an automated media buyer that creates, launches, and continuously optimizes campaigns. Within 24 hours, we doubled the click-through rate and cut the cost per click in half on a client’s OpenAI Ads account. We’re giving brands a way to turn insights into action and keep improving their campaigns as customer conversations evolve.”

Brandlight works with 30% of Fortune 500 companies to improve their organic AI visibility, which requires influencing the content and third-party sources that shape recommendations. Brandlight’s track record in organic AI visibility spans industry recognition and measurable customer results. Samsung and Starcom credited Brandlight as a foundational partner in their World Media Award-winning campaign with TechRadar and IGN. Further demonstrating its impact, all 12 Kimberly-Clark brands using Brandlight achieved top-three rankings for AI visibility.

With AI Ads, Brandlight brings that same organic AI intelligence to paid advertising, helping brands build, launch and optimize campaigns around the conversations that matter most. Conventional metrics such as impressions, clicks and conversions show campaign performance, but do not by themselves explain the context or relevance of the conversations where ads appear. Brandlight adds that intelligence to help marketers identify irrelevant placements, reduce wasted spend and prioritize conversations with greater potential to influence purchasing decisions.

Campaign Intelligence and Optimization for AI Advertising
AI Ads is designed to help marketers:

• Launch campaigns in days rather than months: Combine available advertising history, CRM insights and campaign assets with customer analytics and Brandlight’s organic AI visibility intelligence to build a tailored campaign structure around relevant AI conversations.
• Test and refine placement relevance: Test and validate where ads appear in AI conversations, then continuously refine campaign strategy and budget allocation based on relevance and performance.
• Benchmark competitive visibility: Track paid share of voice across sampled conversations and identify competitor placements around relevant topics and branded prompts.
• Improve creative and optimize campaigns: Analyze ads and landing pages in their conversation context, then use those insights and performance data to refine messaging, bids and targeting.

Brandlight is working with a select group of early customers. Enterprise marketing teams interested in launching ChatGPT Ads can join the waitlist at https://brandlight.ai/. Selected participants will work with Brandlight on campaign planning, setup, launch and ongoing optimization.

About Brandlight:
Brandlight is the AI visibility partner for the world's leading enterprises such as Kimberly-Clark, Samsung, Coty, McCormick, TD Bank and Aetna. It provides a platform that shows how AI engines answer the questions your buyers actually ask, which sources shape those answers, and what to change next.

Brandlight builds that question set itself from licensed AI panel data, so your team never writes a prompt list. Along with the platform comes a dedicated AEO crew that executes the work with your team, so a team of two can run a program built for twenty.

AI reaches every part of the marketing org, so Brandlight is a complete org-wide solution: AEO content, AI Ads and AI Commerce, with an operating model for how the work moves between teams. Learn more at https://www.brandlight.ai/ and on LinkedIn.

Media Contact:
Sherlyn Rijos-Altman
Montner Tech PR
srijos@montner.com